Buy A Digital Camera

Much more known for their digital SLRs for affordability and quality, it is easy to forget that Nikon also has other lines of digital cameras in the market. One of their lesser known series is the Coolpix. Nikon recently just released their ultra-compact digital camera offering in the form of the Nikon Coolpix S50c. Can it maintain a stable hold in the highly competitive industry of ultra-compact cameras? We believe Nikon Coolpix has been doing that for the longest time already.

Up against more famous brands like Olympus, Sony, and Casio (especially in the ultra-compact category), Nikon holds its own and consumers can see this by checking out the Nikon Coolpix S50c.

Equipped

So what is it about the Nikon Coolpix S50c that customers should expect to appreciate? Well, like most cameras in its class right now, the Nikon Coolpix S50c will first be noticed for its large LCD screen. Its got a 3.0-inch LCD screen but what sets it apart is that it has a 170-degree viewing angle so that everybody from all possible angles can see and enjoy the images that have just been taken. The Nikon Coolpix S50c can also take pictures minus the blur because of Nikons own VR Optical Image Stabilization technology. This system is utilized to lessen camera shake and ensure that shots are clear and crisp. The lens of the Nikon Coolpix 50c is a Zoom Nikkor and is made of glass that offers a 3x optical zoom and with a macro capability of up to 1.6 inches. Nikon actually has quite an advantage over other manufacturers in that they make their own world-renowned optical products that ensure clear images. Low light situations are not a problem for the Nikon Coolpix S50c because the ISO sensitivity can reach up to 1600 which is fast becoming a standard but is still only available in very few camera models, the Nikon Coolpix S50c being one of them.

Inside the Hood

Nikon has made sure that this will be an everyday camera that will last the consumer for a very long time. With a 7.2 mega pixel sensor, the point and shoot has 15 shooting modes, about six ISO sensitivities to choose from according to availability of light, and an additional digital zoom of 4x. The Nikon Coolpix S50c can also capture video and in Quicktime format (MPEG4) which is one of many standards that people use on their computers. This makes the videos highly exportable which make sharing much easier on the Internet. Additional features include fill-in mode, slow synchro, auto mode, flash (which is built-in), and red-eye reduction; basically the Nikon Coolpix S50c packs what is needed and adds a little more to satisfy avid photographers.

The Nikon Coolpix S50c is highly portable and fits into many standard shirt and bag pockets. It is the perfect companion to take on the road and with the way it handles low light situations definitely offers more bang for the customer buck. Nikon knows DSLRs and it seems that they are also starting to get to know the mass market as well with this ultra-compact gem.